Video CDN Market to Grow to 更多的 Than $1 Billion in 2012
Video content delivery is shaping up to be a more than $1 billion market in 2012, said 流媒体 executive vice president Dan Rayburn at this year's 内容交付峰会. 他补充说, despite marketing hype about how huge and "revolutionary" the proliferation of online video and connected devices is, that's still a relatively small number—telcos, 例如, often do $5 or $6 billion in business on a single product.
现在, the video content delivery market—as opposed to the gross content delivery market that includes audio, 应用程序, and other data—is approximately $752 million, with a compound annual growth rate of 38%. 早在2008年, 流媒体 predicted the market size this year would be just over $1 billion, and Rayburn says that the market didn't grow as large as expected for two reasons: Significant price drops in 2008 and 2009 (especially 2009, when prices fell on average 45%), and the global economic crisis that began in late 2008. Rayburn says he expects that the market will grow to more than $1 billion in 2012.
Rayburn is predicting a 40-45% growth rate in 2012 and 2013, noting that even though video traffic is expected to rise significantly, with every spike in traffic comes a drop in pricing, keeping the overall growth rate down. 2010年第四季度, 每月500tb的交易, the average high price was about 每GB 5美分, 低点约为1.每GB 5美分. In Q1 2011, Rayburn says he saw low prices of .7每GB 5分, and a high of about 3 cents per GB. At a petabyte or more per month, Rayburn says he's seeing an average price of about 1-1.每GB 5分. An "average customer," with 750-800 TB per month, is likely to see prices in the 3-3.每GB范围5美分.
Rayburn provides much more context, 许多警告, and plenty of insights into these trends in the video below. 按此浏览 slides from the presentation, called "CDN Data: Pricing, Contract, Volume, and Market Sizing Trends."
CDN Data: Pricing, Contract, Volume and Market Sizing Trends.
This presentation will share the latest data on the size of the content delivery and transparent caching markets, as well as expected growth forecasts for both revenue and traffic volumes. Attendees will also learn the current pricing points for video delivery services and hear about the market drivers and trends that will determine what customers pay in the future. There will also be an extensive Q&一个会话, so this is your chance to ask questions pertaining to current or future CDN pricing and market drivers.
Speaker: Dan Rayburn, Executive Vice President, StreamingMedia.com
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