DVEO's 2015 View From The Top
Personalization of the television experience has come a long way through advances made possible by, 例如, HLS and DASH adaptive bitrate streaming protocols, enabling a client managed user experience. Whether we like it or not our television watching habits can be easily curated by suppliers.
In line with the interest in individualization of the user experience, and advances in multiple user 信息 technologies like IP geolocation, DVEO is introducing a multi-criteria targeted ad insertion platform to make advertising more customized for individual viewers. Designed for broadcasters and multi-screen operators, AD SPOTTER™ is a unique DVEO innovation that utilizes both content and viewer 信息 to choose the actual ads for playout to the viewer. Based on a DVEO-developed algorithm, it combines content 类型, consumer profile and geolocation data by “mining” multiple data bases in real time to insert ads with relevance to the viewer.
In addition to managing ad selection and insertion into live or stored transport streams, AD SPOTTER triggers “ad starts” via multiple mechanisms, including analog cue tones, SCTE 35触发器, IP通讯, and scheduled or manual triggering. 此外, it can insert ads either inside, 在, or around video content via slices, 覆盖, 爬的消息, 警报错误, and video “squeezes”.
AD SPOTTER serves live or stored content with user targeted ads to set tops and mobile viewers. When an HLS capable device requests content, AD SPOTTER analyzes device location, 类型, and user profile (if available). Based on a pre-defined matrix of user 类型 and associated ad 类型s, the viewer targeted stream is served.
AD SPOTTER is the ideal tool for broadcasters, cable and IPTV operators to increase ad revenue by providing their sponsors with targeted dynamic ad insertion.
This article is Sponsored Content
相关文章
Executives from companies on the 2015 流媒体 100 list share their insights on towering above the industry, in this year's View From The Top
10月05日
Disc在 our 2015 list of the 100 companies doing the most interesting and innovative work in streaming video. Now in its fifth year, the list shows a new maturity, a sign of an industry coming into its own.
10月05日
The list the online video industry waits for is here: It's 流媒体's annual list of the biggest players around. These are the 100 companies charting the future during a time of transaction.
10月05日